Wednesday, December 30, 2009

Which Is The Value Of Web Directory Listings

Which Is The Value Of Web Directory Listings



This article is about getting free one-way links and the role of free web directories in the seo process.

In plain words, the seo technique of free directory submission is mostly about getting one-way links from free web directories. Be sure to avoid directory inclusions with the tag ‘ rel=”nofollow” ‘ in their HTML code. You can check if a directory has this tag by typing Ctrl+U in your web browser.

Directories still count as ‘backlinks’ for the search engines like Google, Yahoo, Bing etc. It is a fact that directory inclusions do not count as much as they used to in the past, but still, links from web directories are like voting a websites as far as search engines are concerned.

In some cases, a listing from a directory page passes Pagerank. Google uses a complex ranking system aka Pagerank, to rank websites based on multiple factors that grant ranking authority. This is the case of established web directories with high Pagerank, usually built a couple of years back with a lot of pages indexed by Google.

There are thousands of free web directories out there in English and hundreds in non-English spoken directories. To submit to free directories you only need to fill in a submission form with your website’s data. Lets get into submission details. It is best that you have prepared one to three titles that best suit your website with a maximum length of 100 characters. Titles are key parts in acquiring one-way links. You should put your best or second-best keywords in the title so that you can rank higher in the Search Engine Result Pages (SERPS). Your brand name should have a position in the title. I could not stress more the importance of titles.

Now the rest of the submission data. Prepare a description with at least two variations, and with a maximum character length: a smaller one up to 255 characters and a bigger one up to 500. Most directories will not tollerate promotional language in the description field.
You will also need to provide three to nine tags, that best suit your business and a working email to confirm the submission. Do not submit with false emails! Directories have some sort of spam protection or CAPTCHA (Completely Automated Public Turing Test To Tell Computers and Humans Apart) form field.

Regarding the selection of the right category for your business: Directories have so many listing variations that you need to be extra careful in choosing the best category or your submission will be rejected. There are cases when the option of selecting a relative category are more than two. Automated software can not give a solution there, whereas a human submitter can do.

Use a directory submission service run by humans to do your submissions. Do not rely on automated software. Automated software may produce submission mistakes. You can not have full control over your submissions if you use automated software.

A final advice. Avoid submitting to too many directories, like hundreds within a short time span. These practices could be considered spam from the search engines.

For useful advice about the topic of internet marketing uk – go through this web page. The time has come when proper info is really only one click away, use this chance.




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Sunday, October 11, 2009

Social Media Optimization

Social Media Optimization(SMO) what people are talking about it? Know some of the facts about SMM as people do not know much about it.

Suppose some incident happened to you and when a user of a social media website finds it interesting, he/she likes to share it with his/her friends. This makes the incident to ‘go viral’ and is shared with hundreds of users. This in turn creates thousands of visitors, launching of a website or a new product and brings in good amount of back links. These back links increases your site visits and ultimately aids your SEO.

It is paramount to have quality content when you are using social media marketing as it helps to pass on more quickly and to many people. Well, we will learn to create such attractive content in the upcoming articles on SMO.

Good and mesmerising content will get easy going around the web but for that you need a larger network on these social media sites for better marketing. Your network will give the initial thrust, raising the possibility of the incident going viral.

In spite of this, if direct marketing is done than the chances of web content going viral reduces. On social media sites, people do not want to be used as a marketing tool, hence initial SMO should be a conversation, debate or discussion rather than having a sales pitch. Later on, you can add impressive sales touch, once social media marketing push is over.

Author :

Email: articles@visiondezigns.com
Web: http://visiondezigns.com/

Tuesday, September 29, 2009

Size really matters....

Back to the days when newsletters first hit the Internet, they were usually published in text format because many email clients did not support HTML email just yet. One of the problems many publishers faced was long URLs being split in half and not being click able to the reader. To solve this problem, shortening services started to spring up that would take a long URL and cut it down to a reasonable size. With the popularity of Twitter and the confines of 140 characters, URL (link) shortening services are in high demand once again. When you have such a small amount of space to work with, no one wants a long URL cutting into that precious real estate. There are a variety of shortening services to choose from, each having their own specific features and benefits. Most of them do work hand in hand with Twitter, allowing you to Tweet the link once it's been shortened. If you're an avid Twitter user this is a useful feature to have. Some only offer a basic shortening service, but many allow you to view stats and metrics on your newly shortened links if you register. If you're doing any form of social media marketing, it's nice to be able to see if anyone's actually clicking on all the links you're sending out to the "Twitosphere", or posting on Facebook and other sites. Tracking will give you an indication that you're being heard and that people are actually paying attention to what you have to say. Another important thing to look for is whether or not the shortening service uses 301 redirects. This is the most search engine friendly, and forces the search engine to look at the destination URL, not the domain of the shortening service itself. A 301 stands for a permanent move, not temporary. What this means is, you want the links you're sending out to be given credit by the search engines, not the shortening service itself. Make sense? Many allow custom URLs, which allows you to use your name or company name in the links you create. This is great for branding purposes. Think of it as a vanity license plate. Instead of being just a regular URL it's your own special creation. Let's review a few options:

1) http://TweetBurner.com- A bare bones tracking service which allows you to shorten any link and then share it instantly with your Twitter followers or Friend-feed. Basic stat tracking is available so you can see how many people clicked on your link.

2) http://Cli.gs - A shortening service which includes full analytics. You can create links that include your brand in them. Free to use. It's easy to send your links to Twitter with one click.

3) http://Bit.ly - This is Twitter's default shortening service and used by Tweetdeck.com. It allows you to track performance of your links in real time. Easy to share generated links on Twitter, Facebook, even Gmail. It also offers many extra tools and plug-ins such as a browser bookmarklet and browser sidebar.

4) http://MyTwitterToolbar.com - Free to download and comes complete with a massive list of URL shorteners as well as over 50 Twitter tools. Also includes 100 Twitter tips.

5) http://www.TwitClicks.com - A fairly simple service that allows you to shorten a URL immediately and tweet it. Can also see complete stats. Detailed stats show percentage of browsers used and locations of those who clicked. Check out a short video on how to use it at http://www.youtube.com/watch?v=i1ScPeCd6X4

6) http://www.ExpandMyUrl.com - This service takes a shortened link and gives you the true URL that it points to. Perfect for the paranoid individual who wants to know where the shortened link will send them.

7 http://www.TwitPwr.com - A short URL service which also includes analytics and stats. Their home page shows the top 25 users with the most TwitPwr and also a "hot URL" list of those URL's that get the most clicks. Free to use.

8 http://1link.in - A multiple link shortening service. Simply type in a list of links and get one link back for all. If you click on the newly shortened link it goes to a page showing details of what sites that link points to, and asks if you want to open them all. If you answer yes, multiple windows will open for each site.

9) http://Go2.me - A different type of link shortening and discussion service which creates shorter links which also contain a chat window to exchange comments with your readers. It's also easy to share on Twitter, Facebook or email with one click.

10) http://Tw.itter.me - You can customize the shortened link with your name or company name. From what I saw no stats are available.

11) http://budurl.com/ - Another popular service which shows you a real time view of your inbound clicks. This free service allows you to track up to 250 Budurl's. They offer 3 pay levels of service from $4.00 a month to $49.00 a month. There is a 21 day free trial on any paid service. You can start out free and upgrade your account at any time.

12) http://Tr.Im - Trim those long URL's and instantly share them on Twitter. If you want stats, you'll need to register. Offers many different tools and extensions to make for easier sharing, such as a Firefox extension that allows you to view your tr.im stats and tweet your new links quickly.

13) http://short.ie - Keeps all your shortened links in one place. Tracks clicks and allows you to instantly share your list with friends. It can also be connected to your Twitter account for more features. Customization of URL's also available.

14) http://hootsuite.com: Not really a URL shortening service, but has the ability built-in. Hootsuite is a "Twitter Toolbox" loaded with features which are all free. They use ow.ly as their built in link shortener. If you've never tried a url shortening service, you'll want to find one that fits your needs and start to really utilize it in your online marketing activities. Finding out who's clicking on your links, time of day, where they're from and other information will be very valuable in your ongoing efforts as an Internet Marketer.

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